Those with websites collecting contact details for future marketing purposes need to ensure that explicit consent is obtained from the intended recipient before any mailings are sent out. Having an opt-out checkbox next to a submission form is not going to be sufficient any more. Fortunately, there are many capable subscription systems that can be implemented without

too much bother.

Those who make use of third party mailing lists now need to be concerned about how those lists are populated or else be at risk of being caught up in any backlash that may follow.

How does your list stand up? Have all of your 'subscribers' explicitly opted-in (and can you prove it?) or have they accidentally fallen into the list?

Now is a good time to find out!